Interesting Data Gigs # 37: Partner 20, Senior Social Media Manager at Andreessen Horowitz
Apply the PAC framework for content creation on Social Media from Gary Vaynerchuk
Hello, Data Geek.
Today, I wanted to share a different kind of role here, but inside a challenging and difficult industry in one of the most iconic Venture Capital firms in the world: Andreessen Horowitz.
The role itself is called Partner 20, Senior Social Media Manager, and if you play your cards in the right way; this could be a lucrative and career-defining move for you.
First things, first: What is Andreessen Horowitz
If you are in tech, you must know who are they.
I will use the same brief description they use in the job description of this particular role:
Again: I don’t want to take a lot of time to explain who they are because probably you know it already.
I will concentrate better on the role itself.
Social Media and Content in general are playing a key part in the Venture Capital industry today.
There are many VC firms out there that are very prolific content machines.
Some of my favorite examples are Bessemer Venture Partners with its Centaur and State of Cloud reports, First Round Capital with its amazing Review publication, Greylock Ventures with its Greymatter podcast plus LinkedIn newsletter (a very interesting channel to explore these days), and many more.
Even they created a media entity called Future to group together all the efforts in it.
And I believe this effort will only increase with time. I understood this for sure when they hired Steph Smith as the host of the a16z Podcast.
Steph is one of the most creative minds I know in this space. So, bringing her to a16z was a serious steal.
a16z on Social
When you start analyzing the content around all platforms, you can see that a16z is present in the majority of them, except for TikTok (although the account is created there):
Twitter: 701,200+ followers
LinkedIn: 329,581 followers on the main page, 3,948 followers on the a16z Bio + Health showcase page, 2,594 followers on the a16z Games showcase page, 8,815 followers on the Future by a16z showcase page, and 14,404 followers on the a16z crypto showcase page
Facebook: 13,898 followers
Instagram: 7,869 followers
And if you collect the followers from some of the members of the firm as well only on Twitter, you can see that their audience is very big as a group:
I don’t know the exact numbers for the a16z podcasts, but I assume that they are getting thousands of downloads per month.
However, during the research, I found that although they are already on the major platforms, they could be better in some of them if they create native content for that specific platform.
So, let’s concentrate on the ideas now.
Let’s discuss two ideas on how to approach this job application (THE REAL MEAT)
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